Frontier Texas Ad Campaign
Advertising campaign for Frontier Texas built around double-page magazine spreads that use the language of contemporary entertainment to introduce the people, conflicts and stories of the Texas frontier.
Publishing
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Portfolio
Selected Works
Branding, publishing, photography and visual work by Troy Myatt.
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Frontier Texas — Lobby Film
A 16-minute landscape film created for the new 4K video wall in the expanded Frontier Texas lobby, using original footage from historic sites and landscapes across West Texas and the Texas Forts Trail Region. The video shown here is an edited sample of…
Film / Photography
Perini Ranch Steakhouse Ranch Rubs
Packaging design for a three-rub gift set from Perini Ranch Steakhouse, created to carry the character of the restaurant into a premium retail product.
Identity / Packaging
Fort Griffin Photography
Portrait photography documenting the people who preserve and interpret the living history of the Texas frontier.
Photography
Frontier Texas Report 2025
This annual report chronicles a transformative year for Frontier Texas, highlighting new exhibitions, museum expansion, heritage tourism partnerships, educational initiatives, archival preservation, and the volunteers who bring Texas history to life.
Publishing
Frontier Texas Report 2024
A magazine-style annual report documenting Frontier Texas' expansion, the legacy of the Texas Longhorn, and the museum's vision for preserving history through education, heritage tourism, and community engagement.
Publishing
One Giant Anniversary
Poster and invitation design for Perini Ranch Steakhouse’s 40th anniversary, reworking the visual language of the 1956 film Giant around Tom Perini and the restaurant’s home in Buffalo Gap.
Illustration
Frontier Texas Report 2023
An editorial annual report created to communicate Frontier Texas’ progress, community impact and vision for expansion. The publication brings fundraising, education and the museum’s Western story together for donors, civic leaders and tourism partners.
Publishing
Sunrise to Terlingua
Fine art landscape photograph made near Big Bend in 2014, later incorporated into the Wittliff Collections Festival identity and accepted into The Wittliff Collections’ permanent Southwestern photography collection.
Photography
Wittliff Collections Festival
Identity design for The Wittliff Collections Festival, bringing together writers, songwriters, photographers and filmmakers for a one-day celebration of Texas and Southwestern creativity.
Identity / Publishing
Authentic Texas Prehistoric Lone Star State
Cover and feature design for an issue of Authentic Texas exploring archaeology, prehistoric Texas and the discovery of La Belle.
Authentic Texas Outlaws
A feature-driven magazine exploring the legends of Texas outlaws, the lawmen who pursued them, and the historic places where their stories continue to shape the state's heritage.
Publishing
Buck Taylor Western Heritage Award
A commemorative identity honoring Buck Taylor's enduring legacy as an actor, artist, and champion of the American West.
Identity
Lights Magazine — Bran Ferren Cover Art Direction
Cover concept and art direction for Lights Magazine Issue 2, created by the Corporate Magic team around Bran Ferren and an original illustration by Ricardo Martinez Ortega.
Publishing
Lights Magazine
Creative direction and digital editorial design for the second issue of Lights Magazine, developed by the Corporate Magic team as an interactive publication focused on the people, technology and ideas shaping the live-event industry.
Publishing
Frontier Texas Report 2019
Editorial publication exploring how Frontier Texas brings the people and stories of the Texas frontier to life.
Publishing
Frontier Texas Report 2018
This annual report explores how Frontier Texas balanced preservation, education, and tourism while preparing for its future. Rather than simply reporting financial performance, the publication tells the story of a museum strengthening its role as a regional cultural institution through new exhibits,…
Buffalo Gap Wine and Food Summit
Poster and event identity for the 14th annual Buffalo Gap Wine & Food Summit, celebrating the food, wine and culture of Latin America through a visual system inspired by traditional tilework and festival flags.
Illustration
Lonesome Dove Reunion & Trail
Identity and campaign design for the 2016 Lonesome Dove Reunion and Trail, a major Fort Worth celebration that brought together the cast and crew of the landmark miniseries while supporting The Wittliff Collections at Texas State University.
Identity
Cockrell Enovation Anniversary
Anniversary campaign and film direction for Cockrell Enovation’s 50th year, combining print craft, artist stories and practical production techniques.
Film
Buffalo Gap Wine & Food Summit — Roots & Boots
Poster design for the 13th annual Buffalo Gap Wine & Food Summit, combining Texas Western imagery with the agricultural roots of wine.
Illustration
Range Magazine
Creative direction and digital editorial design for the second issue of Range, the Southwest Airlines Pilots Association publication, with a stronger structure for feature stories, departments and interactive content.
Publishing
Biltmore Hotel Magazine
Editorial design and art direction for the Biltmore Hotel’s in-room magazine, including a new masthead and feature system developed around the character of the historic Coral Gables property.
Publishing
Biltmore Hotel Photography
Art direction and on-site photography production for a luxury jewelry feature photographed inside the Biltmore Hotel using plants, textures and materials found around the property.
Photography
Fort Worth Cowboy
An illustration reimagining a historic Fort Worth cowboy through a contemporary lens to celebrate the city's unique blend of Western heritage and modern culture.
Illustration