Identity / Packaging · 2026

Perini Ranch Steakhouse Ranch Rubs

Packaging design for a three-rub gift set from Perini Ranch Steakhouse, created to carry the character of the restaurant into a premium retail product.

Person in apron holds a Perini Ranch Ranch Rubs box in front of a rustic wood wall.
Open box displaying three Perini Ranch seasoning tins labeled Cow & Poultry Rub, Steak Rub, and Red Rub.
Three Perini Ranch Rub tins labeled Steak Rub, Rib Rub, and Fish & Fowl Rub on a wooden table.
Perini Ranch Steak Rub tins lying beside a mound of seasoning, with the labels visible.
Perini Ranch Rib Rub containers lying on a wooden surface with spilled seasoning around them.
Three Perini Ranch seasoning tins sit in a cardboard box, including a central tin with its lid facing up.

Project Details

Perini Ranch Steakhouse has built its reputation around the food and hospitality of Tom and Lisa Perini, so the Ranch Rubs packaging needed to feel like a natural extension of the restaurant rather than a separate retail product.

I developed the gift box around three of the steakhouse’s signature seasonings—Steak Rub, Rib Rub, and Fish & Fowl Rub—bringing them together as one cohesive family while giving each product enough distinction of its own. The packaging uses full-color printing, a matte finish and photography by Wyatt McSpadden to reinforce the character already associated with the Perini Ranch brand.

The box was also designed with shipping in mind, protecting the products while still giving the customer a strong presentation when opened. Released for the holiday season, the Ranch Rubs gift set sold out quickly and became a successful extension of the restaurant into retail.

Credits

Design
Troy Myatt
Photography
Wyatt McSpadden
Printing
Action Packaging
Client
Perini Ranch Steakhouse