Cockrell Enovation Anniversary

Project Details

Cockrell Enovation, a Fort Worth printing company, marked its 50th anniversary with a year-long campaign celebrating the people, craft and relationships behind the business.

I developed the visual direction for the anniversary and worked with Jeff Scroggins and the team at WELD to bring it to life on film. The opening sequence was created using Cockrell Enovation’s ZUND digital cutter, followed by a series featuring artists who regularly rely on the company for their printing.

Aside from the ink-drop effects, the sequences were created practically, giving the work a more tactile connection to the printing process itself.